Semantic structure
Categories, subcategories, search intent, page types and priorities.
SEO Portfolio
SEO Portfolio
Semantic research, SEO content brief, technical audit logic, real reporting screenshots and an anonymized case study — focused on the exact approach requested in the recruitment process.
Not confidential client details. Not theory. The purpose is to show how I structure SEO work: research, clustering, technical diagnosis, page-level briefs, reporting and business-oriented interpretation.
Categories, subcategories, search intent, page types and priorities.
Title, description, H1/H2, content blocks, schema and internal links.
Search Console and Ahrefs-style reporting with growth dynamics and GEO distribution.
Challenge → actions → result, without exposing client-sensitive data.
The screenshots are anonymized examples of SEO monitoring and reporting. They demonstrate the type of data I work with: clicks, impressions, CTR, positions, country distribution, authority, referring domains, organic traffic and keyword growth.
Example for an automotive accessories project. The goal is to turn raw keywords into a content map that supports rankings, internal linking and business priorities.
| Cluster | Subcluster | Sample queries | Volume (avg) | Intent | Page type | Priority |
|---|---|---|---|---|---|---|
| Retractable tonneau covers | Retrax models | retrax pro xr, retrax pro mx, retrax one mx review | 10K–40K | Commercial | Model review | High |
| Hard folding covers | BAKFlip | bakflip mx4, bakflip mx4 review, bakflip vs retrax | 10K–50K | Commercial investigation | Review / comparison | High |
| Vehicle fitment | Ford F-150 | best tonneau cover for f150, f150 bed cover, ford f150 truck bed cover | 50K–100K | Transactional | Landing page | High |
| Buying guides | Weather and security | are tonneau covers waterproof, secure truck bed cover, best cover for snow | 5K–20K | Informational | Guide article | Medium |
| Comparisons | Brand vs brand | retrax vs roll n lock, lomax vs bakflip, peragon vs retrax | 10K–30K | Commercial investigation | Comparison article | High |
| Installation | How-to | how to install tonneau cover, retrax installation, tonneau cover problems | 5K–15K | Informational | How-to article | Medium |
| Problem solving | Water / noise / fit | tonneau cover leaking, tonneau cover wind noise, tonneau cover not closing | 2K–8K | Informational | Troubleshooting content | Medium |
| Best-of pages | Use cases | best retractable tonneau cover, best hard tonneau cover, best tonneau cover for work truck | 30K–80K | Commercial | Best-of guide | High |
A structured brief for a commercial-investigation page targeting a high-volume product review query in the automotive accessories niche.
Title: Retrax Pro XR Review: Pros, Cons & Real-World Experience
Description: Detailed Retrax Pro XR review covering build quality, installation, security, compatibility, pricing and alternatives.
H1: Retrax Pro XR Review: Is It Worth the Price in 2025?
H2 examples: Key Features & Build Quality · Installation Process · Pros and Cons · Retrax Pro XR vs BakFlip MX4 · Who Should Buy It · FAQ
FAQ schema, product schema, compressed WebP images, descriptive ALT tags, internal links to model reviews, best-of guides and comparison pages.
Findings are triaged by impact, urgency and implementation difficulty — this prevents cosmetic work from crowding out changes that actually move organic growth.
| Finding | Impact | Status |
|---|---|---|
| Redirect chains & 404 cleanup | High | Fixed |
| Indexation & sitemap cleanup | High | Fixed |
| Core Web Vitals & image optimization | High | In progress |
| Internal linking depth analysis | High | Fixed |
| Duplicate metadata cleanup | Medium | Fixed |
| Schema markup validation | Medium | Fixed |
| Robots.txt & crawlability review | Medium | Fixed |
| Thin & overlapping content review | Medium | In progress |
A compact case format showing the logic I use when presenting SEO work: what was wrong, what was done and what changed.
Content-heavy website with fragmented architecture, weak internal linking, inconsistent metadata and limited visibility across commercial clusters.
Technical audit, semantic expansion, content cluster map, SEO briefs, metadata optimization, internal linking rebuild, comparison pages and reporting framework.
Organic clicks grew from ~1,200 to 10,000/month over 6 months. Impressions up from ~80K to 1.42M. Average position improved from 24 to 7.8. Health score raised to 94.